About Definity Financial Corporation

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About Definity

Definity Financial Corporation is the parent company of some of the most well-established and innovative property and casualty insurance brands and companies in Canada, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. It was formed in 2021 with the aim of investing in businesses and innovations that will help customers, broker partners, employees, and communities adapt and thrive in a constantly changing world.

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Definity Insurance companies

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Definity Financial Corporation is a leading parent company that owns several of Canada's most established and forward-thinking auto insurance and home insurance providers. They offer reliable products and services that safeguard customers' homes, vehicles, businesses, farms, and pets. Let's take a closer look at Definity's insurance providers:

Economical Insurance is a property and casualty insurance company that was established in 1871 and is one of the leading insurers in Canada. They distributes policies through licensed broker partners, such as ThinkInsure. They serve the insurance needs of individuals, and commercial, and farm customers across the country. The underwriter for Economical is Definity Insurance Company.
Since its establishment in 1989, Family Insurance Solutions has grown to become a top distributor of home and optional auto insurance policies in British Columbia. Family Insurance Solutions provides its customers with reliable policies as a managing general agent of Definity Insurance Company.
Petline Insurance is a prominent Canadian company that specializes in providing pet health insurance. With its two renowned brands, PetsecureTM and PeppermintTM, Petline offers a variety of coverage options with unique benefits and flexible pricing to meet the diverse needs of Canadian pet owners.

Definity FAQs

What insurance company is Definity?

Definity Financial Corporation is the parent company of some of Canada's most established and innovative property and casualty insurance firms, including Economical, Sonnet, Family, and Petline. With Sonnet's advanced platform and real-time analytics, customers can receive personalized quotes, buy a policy, and quickly and securely update accounts online.

How many employees does Definity have?

They had approximately 3,500 employees in 12 regional locations across Canada as of December 31, 2022, according to the Definity Investor frequently asked questions

Are Economical and Definity insurance the same?

Definity Insurance underwrites Economical products. This includes personal home insurance and personal auto insurance.

Helpful Definity links

Here are some helpful links to contact Definity at:

Visit website
Phone number: 1-800-265-2180 or 519-570-8200
Browse 2023 Annual Report

Where is Definity Financial Corporation located?

111 Westmount Road South
P.O. Box 2000
Waterloo, ON
N2L 2L6

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